Privacy Policy

How We Collect and Use Your Personal Information

To provide our Services, we collect and have collected personal information about you from various sources, as set out below, during the past 12 months. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use information we collect about you to communicate with you, provide, maintain, and improve our Services, to comply with our legal obligations, to enforce any applicable terms of service, and to protect or defend our Services, our rights, and the rights of our users or others.

What Personal Information Do We Collect?

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to any information that identifies, relates to, describes or can be associated with you.

The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.

• Account information including your username, password, security questions, and any other information necessary to set up an account.

• Shopping information including the items you view, put in your cart or add to your wishlist.

• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of our Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect Through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your requested purchases and provide you with the products or services you have requested.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third-Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to perform our contract with you and to provide our Services, such as to:

• Process your payments;

• Fulfill your orders;

• Send you notifications related to your account, purchases, returns, exchanges, or other transactions;

• Create, maintain and manage your account;

• Arrange for shipping and delivery;

• Facilitate returns and exchanges; and

• Enable you to use the features that are made available as part of our Services.

We can also improve your shopping experience by allowing Shopify to connect your account with other Shopify services that you choose to use. When you do so, Shopify will handle your information according to their own Privacy Policy.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

For EEA residents, this processing is based on our legitimate interest to market our goods and services in accordance with Article 6(1)(f) of the GDPR.

Security and Fraud Prevention

We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal, or malicious activity.

If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.

If you believe your account has been compromised, please contact us immediately.

For EEA residents, this processing is based on our legitimate interest to protect our Site in accordance with Article 6(1)(f) of the GDPR.

Communicating with You

We use your personal information to provide you with customer support and improve our Services.

For EEA residents, this processing is based on our legitimate interest to efficiently address your requests, to provide effective service, and to maintain our business relationship with you in accordance with Article 6(1)(f) of the GDPR.

Cookies

Like many websites, we use Cookies on our Site.

For specific information about the Cookies that Shopify uses to power our store, see https://www.shopify.com/legal/cookies.

We use Cookies to power and improve our Site, including:

• Remembering information about your visit.

• Allowing you to navigate between pages efficiently.

• Analyzing web traffic and visitor behavior.

• Allowing a third party to personalize our Services and advertising on our Site and other websites.

Most browsers automatically accept Cookies, but you can choose whether or not to accept Cookies through your browser controls, which are often found in your browser's "Tools" or "Preferences" menu.

Please be aware that blocking or deleting Cookies may negatively impact your user experience and may cause some of our Services, including certain features and functionalities, to not work properly.

Additionally, our Site recognizes Global Privacy Control ("GPC") signals, which may allow you to opt-out of certain processing or sharing of your data. If we receive a GPC signal, we will treat it as a valid request to opt out of the sale or sharing of your information or targeted advertising for the browser or device for which the GPC signal is sent.

For more information, visit https://globalprivacycontrol.org/.

Outside of the GPC signal, we do not otherwise respond to "Do Not Track" signals that may be sent from your browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

• With business and marketing partners, including Shopify, to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.

• When you direct, request that we, or otherwise consent to our sharing of certain information with third parties, such as to fulfill your orders or through your use of social media widgets or log-in integrations.

• With our affiliates or otherwise within our corporate group, for internal business and operational purposes.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and court orders), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal information, including sensitive personal information, for the purposes set out in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Categories of Personal Information Disclosed

• Identifiers such as basic contact details and certain Order and Account information.

• Commercial information, such as records of products or services purchased and customer support information.

• Internet or other similar network activity, such as Usage Data.

• Geolocation data, such as that derived from your IP address or other technical means.

Categories of Recipients

• Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers).

• Business and marketing partners.

• Affiliates.

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you. We will seek your consent before using your sensitive personal information if required by law.

We have "sold" and "shared" (as those terms are defined in applicable law) personal information in the past 12 months for the purpose of engaging in advertising and marketing activities, as follows:

Categories of Personal Information Sold or Shared

• Identifiers such as email address and phone number.

• Commercial information, such as records of products or services purchased.

• Internet or other similar network activity, such as Usage Data.

Categories of Recipients

• Business and marketing partners.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties.

If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measure is impenetrable, and we cannot guarantee "perfect security." Any information you send to us is at your own risk.

How long we keep your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes or enforce other applicable contracts and policies.

Your Rights

Depending on where you are located, you may have all or some of the following rights in relation to your personal information:

• Right to Access – The right to request access to the personal information we hold about you and to be provided with certain information about our processing of it.

• Right to Erasure – The right to request that we delete personal information we hold about you.

• Right to Rectification – The right to request that we correct inaccurate personal information we hold about you.

• Right to Data Portability – The right to receive a copy of the personal information you have provided to us in a structured, commonly used and machine-readable format and, where technically feasible, to transmit that personal information to another entity.

• Right to Opt Out of Sale or Sharing or Targeted Advertising – The right to direct us not to "sell" or "share" your personal information or to process your personal information for purposes considered to be "targeted advertising" (as these terms are defined in applicable privacy laws).

• Right to Restriction of Processing – The right to ask us to restrict the processing of your personal information.

• Withdraw Consent – Where we rely on consent to process your personal information, the right to withdraw that consent.

• Right to Appeal – The right to appeal our decision if we decline to act on your request.

• Manage Communication Preferences – You can opt out of receiving promotional emails from us at any time by using the unsubscribe link within each email. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

You can exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights.

We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. We will require proof that such an agent has been authorized by you to act on your behalf, and we may need you to verify your identity directly with us.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

If you are not satisfied with our response to your complaint, depending on where you are located, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodging your complaint with your local data protection authority.

International Users

Your personal information may be transferred to, stored, and processed in outside of your country of residence, including in the United States.

We may transfer your personal information to other countries as needed to provide our Services.

When data is transferred out of Europe, we use recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or any equivalent mechanism provided for by the competent authorities.

Contact

For any questions regarding our Privacy Policy or our data protection practices, or to exercise any of your rights, please contact us at:

support@calmer.com

Unless otherwise required by applicable law, we are the data controller of your personal information.